For more than a decade, I’ve partnered with companies of all sizes—from early-stage startups to Fortune 500s—to design end-to-end user experiences that drive clarity, cohesion, and impact.

My background in consulting has grounded my practice in adaptability, clear communication, and the ability to align teams and bring diverse perspectives into focus.

I’m known for my strategic mindset, approachable style, and crafting beautifully intuitive experiences that balance business goals with human delight.

From fintech and aviation to telecom, connected fitness, and streaming media—I help teams bring clarity, creativity, and results.

"I've had the privilege of watching Natalie grow to become a leader in our UX practice and as a consultant. She is a much sought-after talent, and when she lands on a team-- experience directors and program managers pop the champagne. They know they will get top-notch work delivered with a bow.”

Experience Director at Stellar Elements
"I can't tell you how much I have enjoyed working with you. Your design skills, speed, and communication have been phenomenal! Also, the way you quickly bonded with the team was so amazing."

Project Manager at Under Armour
"I love where we landed and I'm looking forward to bringing this all to life. We are going to positively impact the day-to-day lives of 30k+ Crew members for years to come. Kind of awesome!"

Technology Manager at Southwest Airlines
"You have amazing talent and took everything head on with such a positive attitude."

Project Manager at Apiture

Selected Experience

Stellar Elements (Amdocs, formerly projekt202)

2019–Present

At Stellar Elements, I’ve spent several years embedded within large, complex organizations, helping modernize legacy platforms and bring coherence to systems that have grown over decades.

My most recent work with Southwest Airlines (2024–Present) focuses on crew-facing scheduling tools used by pilots and flight attendants—work that requires careful balance between operational rules, long-standing mental models, and clear, usable design. Much of my contribution lives upstream: making complexity legible, aligning teams, and setting standards that support long-term evolution rather than one-off solutions.

AT&T – Chief Data Office

2023–2024

With AT&T’s Chief Data Office, I helped design tools for navigating an enormous internal data ecosystem. The challenge wasn’t access, but comprehension—helping people ask meaningful questions and feel confident in the answers they received. This work pushed my practice further into systems thinking, collaboration, and designing for trust at scale.

Apiture Banking

2020–2023

At Apiture, I partnered on consumer and business banking platforms, designing across mobile apps, admin tools, and SMB workflows. The focus here was structure—simplifying how people move money, clarifying information architecture, and building platforms that could grow across institutions without becoming brittle or confusing.

projekt202

2015–2019

Earlier, I worked across connected fitness, automotive, healthcare, telecom, and media industries. These years shaped my consulting foundation and taught me how to enter unfamiliar problem spaces with curiosity, listen carefully, and help teams move forward with confidence.

A working point of view

Context

Revealing structure so teams and users can reason with confidence.

Alignment

Bringing perspectives together before solutions take shape.

Care

Designing systems in service of people.

For more than a decade, I’ve partnered with companies of all sizes—from early-stage startups to Fortune 500s—to design end-to-end user experiences that drive clarity, cohesion, and impact.

From fintech and aviation to telecom, connected fitness, and streaming media—I help teams bring clarity, creativity, and results.

"I've had the privilege of watching Natalie grow to become a leader in our UX practice and as a consultant. She is a much sought-after talent, and when she lands on a team-- experience directors and program managers pop the champagne. They know they will get top-notch work delivered with a bow.”

"I can't tell you how much I have enjoyed working with you. Your design skills, speed, and communication have been phenomenal! Also, the way you quickly bonded with the team was so amazing."

"I love where we landed and I'm looking forward to bringing this all to life. We are going to positively impact the day-to-day lives of 30k+ Crew members for years to come. Kind of awesome!"