Hi, I’m Natalie–a lead designer and strategic partner helping teams bring seamless digital experiences to life.

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Southwest Case Study Key Art

Visualizing role-based needs to guide system redesign

Turned scattered research and documentation into clear system maps and visuals that clarified complex crew journeys.

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Apiture Case Study Key Art

Bringing clarity and confidence to complex SMB payment workflows

Reframed SMB payments around real user needs, shaping a flexible platform foundation and aligning product partners on human workflows.

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Making enterprise data navigable for everyday users

Translated a vast internal data ecosystem into clear, AI-assisted pathways that helped non-technical teams find answers, build understanding, and trust what they were seeing.

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