Hi, I’m Natalie–a lead designer and strategic partner helping teams bring seamless digital experiences to life.
Visualizing role-based needs to guide system redesign
Turned scattered research and documentation into clear system maps and visuals that clarified complex crew journeys.
Case Study
Defining a payments strategy grounded in real SMB mental models
Reframed SMB payments around real user needs, shaping a flexible platform foundation and aligning product partners on human workflows.